We’ve recently done a spot of research, which has revealed that parents are putting the brakes on holidays abroad and taking a trip down memory lane. Nostalgia is driving nearly two-thirds of parents (58%) to keep family traditions alive by taking their kids back to the UK holiday destinations of their youth.
Our research revealed a new trend for road trips going retro; from stopping at the same service station they used to as kids (28%) to recreating old family pictures in exactly the same spot (25%), parents are giving their kids a snapshot into their own childhood this summer.
Mapping holidays based on memories rather than GPS, parents are quite literally taking a trip down memory lane, but this can often result in them getting lost. More than a third (34%) of parents have taken the shortcuts their parents used to and as a result, have wound up getting lost after forgetting the route.
Parents admit that road trips are an opportunity to not only reconnect with their kids, but also to enforce a digital detox (23%). Old school car games are the perfect solution for nostalgic parents and bored kids. Unsurprisingly ‘I spy’ has survived the test of time and is still in pole position as the most popular game to play on a road trip.
Andy James, UK CEO at 1ST CENTRAL commented: “Taking your family on a trip down memory lane is a great way to bond with your kids and re-live a little of your own childhood. With UK staycations continuing to grow in popularity, the resurgence of retro road trips is putting the pleasure back into driving. It’s important to ensure that these moments and memories are protected so families can relax this summer and enjoy their time away.”
Are you and your family heading off on a staycation this summer? We want to know where you’re heading and what top tips you’ve got to surviving the long drive.