Some of the biggest names in the world have come together in a bid to help make our roads safer.
The fédération internationale de l’automobile (FIA), Formula One’s governing body, is running a new road safety initiative called #3500LIVES, and it comes will a lot of celebrity support.
Close to 3,500 people are killed on the road every day around the world. Road safety is important to everyone, but it particularly matters to young people, as road crashes are the number one cause of death for 15 to 29-year-olds.
To try and fight this trend, the FIA has launched its #3500LIVES campaign, which will be seen in over 70 countries across 2017.
Here in the UK, you may spot some famous faces and meaningful messages on billboards.
10 golden rules
The FIA has put together its road safety manifesto, featuring 10 golden rules for staying safe on the road.
You can find out more about the manifesto on the #3500LIVES website.
Each of these golden rules comes with some star support. Pharrell Williams is urging people not to use a mobile behind the wheel. He said causing an accident due to texting is “the last thing you want to do”, so every driver should keep distractions to a minimum.
Other celebrities helping keep the roads safe, include tennis star Rafael Nadal, who’s message to motorists is to stay “focused on the road and not have other distractions”. Meanwhile, footballer Antoine Griezmann is telling drivers to take a break from driving when tired.
Williams, Nadal and Griezmann join 10 other ambassadors, including Nico Rosberg, Yohan Blake, Michelle Yeoh and Vanessa Low, to help promote safe-driving habits, as well as urge politicians in all countries, to prioritise legislation aimed at reducing the likelihood of traffic accidents.
Look out for the #3500LIVES billboards around the country this year. Head to the FIA website today to find out more about their road safety initiative, and to sign their manifesto. Well, only if Pharrell’s support makes you ‘happy’…
Do you think that by using famous faces it will help to encourage safe-driving? We want to know your thoughts.