Drivers prioritise comfort when buying a new car

What do you look for in a new car?

According to a recent survey, price and comfort come top of the priority list for those looking to buy a new set of wheels.

Comfort is key

Citroën UK’s poll of 2,000 drivers found 45.4% of us have comfort in mind when searching for a new car – with seat comfort, legroom and ambient temperature having the biggest impact on our drive. 

However, it’s not all about the driver’s seat. A huge 85.2% of those who said comfort in the driver’s seat was important, also highlighted passenger comfort as a key priority when choosing a car.

Comfort came second overall in the survey, with price predictably remaining top of the list for nearly three quarters (74.5%) of new car buyers.

Souad Wrixen, Marketing Director for Citroen UK, said: “Despite the ongoing crisis, UK drivers are still spending almost six hours each week behind the wheel.

“Our research shows that over a third of motorists wish their cars were more comfortable, and at Citroën we’re committed to ensuring that comfort is a priority – covering a wide range of measures that help promote health and well-being.”

Buying during COVID

During the second lockdown period, beginning 5^th November 2020, all car showrooms in England were forced to close. However, many dealers continued to offer online sales with contactless delivery options.

From 2^nd December 2020, a new three-tier system will operate in England, allowing car dealerships to re-open for test-drives and sales.

In Scotland the rules are slightly different, with a four-tier lockdown forcing non-essential businesses, including car dealerships, to close in Tier 4 areas.

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